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Marketing de Atracción y Proximidad para PYMES - Elche / Elx - España123
El publicar cientos de post llenos de paja sin aportar valor al usuario, enviar miles de emails cargados de productos, sin dirigir a una landing page o con un llamada a la acción (call to action) o tocar cientos de puertas ya no funciona como antes. Además de ser técnicas poco efectivas hay que invertir mucho tiempo, y dinero.
Hoy en día los usuarios somos carnívoros de información, estamos mucho más al día de las nuevas tecnologías e internet y sabemos que es lo que queremos y que es mejor, otra cosa es que tengamos tiempo para poder desarrollar las estrategias que pueden lanzar nuestra formación o nuestros negocios. Tenemos tanta información que hoy ya tenemos marketing para todo.
Ya no se sale a vender a puerta fría como antes (o si, algunos sectores aún no han evolucionado). Ahora se crean alianzas de cooperación entre el cliente-comercio-marketer.
De hecho, el error más común es que estas tratando de vender… – A la gente no le gusta que le vendan.
Cuando tu cliente potencial te percibe como un vendedor obvio y molesto va a querer alejarse de ti.
– Las cosas que perseguimos tienden a escapar.
Aquí vais a poder encontrar un mapa de marketing para todo, el camino que he recorrido desde para hacerme un hueco, con muchas pruebas y error hasta encontrar el punto medio de satisfacción entre cliente-comercio-marketer. Estrategias para conseguir tráfico.
El tráfico son clientes, los clientes son ventas y las ventas es dinero.
